HERTS SNOW CENTRES GROUP EXPANDS PORTFOLIO

Lucy Neave

Hertfordshire-headquartered Snow Centres Group has acquired The Chill Factore, which boasts the UK’s longest indoor ski slope.

Located on the outskirts of the Trafford Centre, The Chill Factore comprises a 180m main slope and a 40m lesson slope, as well as a designated fun zone for sledging and snow play.

It is also home to a broad range of cafés, bars, and restaurants, alongside retail brands such as Evans Cycles and Snow & Rock.

Ian Brown, managing director of Snow Centres, which has bought the asset from U+I, said: “For more than a decade, Chill Factore has built a reputation as one of the most iconic leisure brands in the UK.

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“It complements our existing business extremely well and was the most obvious way to expand our role in the growing UK Snowsports industry.”

The sale is part of U+I’s strategy to dispose of non-core assets to boost funds and reinvest in major regeneration projects.

Matt Potter, head of direct investment portfolio, added: “In [selling], we can focus on investing time and resources on our regeneration portfolio and boost our balance sheet.

“Chill Factore has performed strongly in terms of operational and rental income, so we have every confidence that the Snow Centre will make it a success as people start to enjoy using sports facilities again.”

Oliver Church of Arcane Real Estate was adviser to Snow Centres on the acquisition.

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