4 TIPS TO BUSINESS OWNERS ON WEATHERING A DOWNTURN

Alfie Brown

Things are already uncertain enough. Your employees are concerned about their livelihoods and health. It’s more important than ever to be open with communication.
Let them know what you know. Put yourself in their shoes and ask what they suggest. That is where your best ideas will come from.

This is where you need to be a leader and communicator, Get everyone together and brainstorm ideas. Maybe there is one that comes up that allows you to change the game.

Lead with compassion.
Giant deals may have fallen through overnight. Large revenue-generating events have been canceled. People are staying home and are no longer coming in. Though this can be devastating for your revenue, try to take a compassionate approach. Stay connected to your customers and maintain those relationships, even if they aren’t able to commit to buying right now.

Realize they are just as stressed and freaked out as you are, and if they aren’t they probably will be shortly. Connect to them at that level. Everyone is searching for answers. Deal with that prospect as humanly and nicely as possible.

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Come together with your competitors.
If your industry is hit particularly hard by the impact of coronavirus, this is not the time to double down crushing your competition. It’s time to come together with your competitors and brainstorm ways everyone can get creative during this unprecedented time.

People who may not have been as open in the past will be far more likely to explore options and partnerships that kick in post-corona than they were in the past.

Tell customers how they can spend money with you.
You may be able to adapt your business and still bring in revenue. This could be offering virtual events, shifting from in-store sales to online only, or local delivery of your goods. That’s step one.

Step two: Make sure everyone knows about it. Start with your biggest customers first, and reach out to them directly. You can also leverage social media and email newsletters to communicate. Make sure people know how they can support your business.

If shifting your business to online sales isn’t possible, begin publicizing specials and promotions for when things stabilize later. Focus on your future customers now. “This is an opportunity for you to get the word out that you will have a post-corona special price or you will be open for business whenever your customers need you.

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